Marketing Specialist

Are you a marketeer with a drive for lead generation? Ready to successfully further grow the Assai brand? Then read on quickly!

As a marketing specialist you play a crucial role in business growth- and market expansion. You will work together with the marketing manager of Assai to create effective lead generation activities to support these goals.

Why Assai?

Assai has a culture of entrepreneurship and proactivity. This drives the continued growth and expansion of the successful document management software. Over our 30+ year history, Assai has grown from a local IT company to a worldwide vendor of our document control and management solution, with a global network of offices, distributors, and agents. Already curious to see more what Assai offers? Please watch:

https://vimeo.com/1040757971?share=copy

𝑻𝒉𝒆 𝒗𝒂𝒍𝒖𝒆𝒔 𝒐𝒇 𝑨𝒔𝒔𝒂𝒊 𝒂𝒓𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕:

1. 𝑨𝒔𝒔𝒂𝒊 𝒇𝒐𝒔𝒕𝒆𝒓 𝒆𝒎𝒑𝒐𝒘𝒆𝒓𝒎𝒆𝒏𝒕 𝒂𝒏𝒅 𝒍𝒊𝒌𝒆 𝒕𝒐 𝒔𝒕𝒊𝒎𝒖𝒍𝒂𝒕𝒆 𝒂 ‘𝒄𝒂𝒏 𝒅𝒐’ 𝒎𝒆𝒏𝒕𝒂𝒍𝒊𝒕𝒚 𝒃𝒚 𝒂𝒍𝒔𝒐

𝒃𝒆𝒊𝒏𝒈 𝒔𝒖𝒑𝒑𝒐𝒓𝒕𝒊𝒗𝒆 𝒕𝒐 𝒆𝒂𝒄𝒉 𝒐𝒕𝒉𝒆𝒓 𝒂𝒏𝒅 𝒐𝒖𝒓 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔.

2. 𝑩𝒚 𝒄𝒍𝒐𝒔𝒆𝒍𝒚 𝒘𝒐𝒓𝒌𝒊𝒏𝒈 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓, 𝒘𝒆 𝒂𝒓𝒆 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒐𝒖𝒔𝒍𝒚 𝒍𝒐𝒐𝒌𝒊𝒏𝒈 𝒇𝒐𝒓 𝒊𝒎𝒑𝒓𝒐𝒗𝒆𝒎𝒆𝒏𝒕𝒔

𝒘𝒉𝒊𝒄𝒉 𝒘𝒊𝒍𝒍 𝒔𝒖𝒑𝒑𝒐𝒓𝒕 𝒐𝒖𝒓 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆𝒏𝒆𝒔𝒔 𝒊𝒏 𝒐𝒖𝒓 𝒓𝒐𝒍𝒆𝒔.

Key Responsibilities

– Lead Generation Campaigns: Develop, execute, and refine targeted online campaigns to generate leads. Ensure campaigns are data-driven and aligned with business goals to maximize lead generation and engagement.

– Lead Nurturing: Engage and nurture leads through personalized follow-ups and ongoing communication, guiding them through the sales funnel. Build and maintain relationships with leads to ensure continued interest and readiness to convert.

– Lead Qualification & Optimization: Analyze and qualify inbound leads from various digital channels, ensuring only high-quality, relevant leads are forwarded to the sales team. Continuously optimize the lead qualification process to improve conversion rates and lead quality. Creating relevant content based on data insights and customer journeys in collaboration with relevant stakeholders and/or agencies.

– Collaboration for Process Optimization: Work closely with the sales and presales teams to ensure the lead qualification and nurturing processes are aligned with sales strategies. Actively contribute to optimizing both the lead generation and sales processes to enhance conversion rates and shorten the sales cycle.

– Performance Monitoring & Reporting: Analyze website visits, online traffic, and email marketing metrics to identify trends and opportunities for improvement. Provide actionable recommendations to optimize the lead generation process and enhance lead-to-sale conversion.

What would we like to see from you?

– At least 3 years of experience in marketing, preferably in a B2B market;

– Knowledge of B2B marketing channels, including email marketing, content marketing & strategy, and account-based marketing;

– You are driven and energised by lead generation;

– Affinity with sales, social media management and advertising;

– Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions;

– Excellent communication and storytelling skills in English and preferably also in Dutch, with the ability to collaborate effectively across diverse cultures and nationalities;

– A proactive, curious attitude and the drive to get things done.

What we offer you

• A contract directly with the client Assai;
• A competitive salary
• 25 holiday days
• Hybrid working (3 days office | 2 days home)
• Room to develop yourself with enough freedom to put forward your own insights and take steps;
• Upon successful employment, you will see your efforts turn into valuable changes which will energise you!

Elevate your Marketing Career with Assai

Are you excited about creating impactful marketing campaigns and driving growth?

Based on your experience you will receive a competitive salary and remuneration package. We look forward to your application and are eager to see what experience and potential you have in you!